The global sugar market is navigating a dynamic landscape, characterized by a delicate balance between supply and demand. Europe, as both a major consumer and producer of sugar, faces its own set of opportunities and challenges. While sugar prices in the European Union have fallen over the past year, this creates an evolving outlook for the sector as it heads into the sowing season for the 2025-26 crop. The sugar industry is actively adapting to the impacts of climate change, global trade developments and geopolitical factors which are offering both challenges and potential opportunities for innovation in supply chain management and market positioning.
